MONTEVIDEO CASE STUDY
Montevideo is a Norwegian film and media production company. They needed a complete brand identity that could work across everything from business cards to billboards. Something professional, distinctive, and flexible enough to scale.
Work
My Role: Creative Director & Client Lead
Brand Strategy
- Discovery and competitor research
- Brand positioning framework
- Guidelines for consistent application
Creative Direction
- Three distinct visual directions
- Complete identity system (logo, patterns, colors, typography)
- Collaborated with specialist illustrator for final logo
- Templates for video, stationery, marketing
Implementation
- Organized asset library
- Usage documentation
- Team training for brand maintenance
Result
Montevideo got a complete brand system ready to use immediately. The identity scaled across all their touchpoints and matched the quality of their creative work.
The partnership continued for ongoing design and marketing support.
"The whole process from start to finish was nothing short of fantastic, and we can't thank Matt enough for our branding. 10/10." — Richard, Founder
Details
Timeline: 6 weeks
Scope: Brand strategy, creative direction, client management
Collaboration: Specialist illustrator for logo design
Deliverables: Brand identity, guidelines, templates
Approach
Montevideo benefited from strategy and creative direction from having a rough idea of what they wanted to discovering a clear path to a brand their loved. To best serve the project we brought in a specialist illustrator for custom logo work - same approach I use now when projects need specific expertise.
Regular milestone reviews kept everyone aligned. No surprises, clear communication throughout.
What Made This Work
Strong collaboration from the start kept the project on track. Regular milestone reviews meant the client was confident at every stage and nothing went off course.
Focus on practical application, not just aesthetics. The brand system wasn't just beautiful, it was designed to be used immediately across all their touchpoints without ongoing support.
The client became a long-term partner, which is always the goal.
Key Insights
Brand work succeeds when clients are involved at every stage. Regular check-ins prevent projects from going off track and ensure the final system matches their vision.
Strategy before design makes the work stronger. Defining brand personality first meant every design decision had a clear purpose.
The right collaborators elevate the work. Bringing in a specialist illustrator for the logo created better results than trying to do everything myself.
